Jeremy is Managing Director of New Zealand's largest adventure-wear exporter - the 100% New Zealand merino wool 'ICEBREAKER"

Jeremy established "ICEBREAKER" in 1995, and with guidance from a strong Board of Directors, the company is high on the Deloittes Fast 50, a register of the 50 fastest growing companies in New Zealand. The stylish “Icebreaker” logo is found on under, mid-layer, and outerwear in a growing number of key retail outlets nationally. The company is market leaders for merino outdoor clothing in Australia, Canada, Denmark, Netherlands, Belgium, Sweden, Switzerland, the United Kingdom, Japan, and most recently USA. Icebreaker's key philosophies are basic and pure - "it's about our relationship to nature - and to each other”.

• The company only use pure NZ merino wool and through a contract worth over $10m, works directly with our country's 30 leading high country stations.
• Icebreaker marketing driven and focused, outsourcing where it doesn't have a competitive advantage - an approach that has seen sales increased by 800% over the last 5 years.
• It has also established key strategic partnerships with overseas distributors and leading 'extreme sport' athletes and adventures.

Jeremy holds a M.Com (Hon) in marketing. He has lectured in marketing and has project managed with CM Research specialising in research design and marketing strategy development. And he's always been entrepreneurial ... founding 2 small businesses while at high school. He's grown his Wellington-based team and has earned some major awards. These include:

• The Merino New Zealand Inaugural Innovation Award 1996,
• TradeNZ Entrepreneur Scholarship 1997,
• Ernst and Young - Inaugural Young Entrepreneur of the Year 1998,
• Wellington 'Rising Gold' Award for best small business in the region 2001,
• Finalist ISPO Brandnew Award: best new sportswear/outdoor brand in Europe 2001.
• The company's catalogue earned a gold award at the prestigious 2001 Best Design awards for visual communication.

Jeremy will tailor his presentation to individual needs around the business model he has developed at Icebreaker.