From launching his own computer company at the age of 22, to leading one of New Zealand’s biggest ever debt restructure programmes as CEO of Yellow Pages Group, Bruce Cotterill describes his career as a "vertical learning curve".

Bruce Cotterill is a career CEO and Company Director who has excelled in a number of dynamic sectors and in a range of extremely demanding change oriented roles.  He is a “transformation leader” with extensive experience across a range of industries - notably media, property and retail - and a variety of ownership models, including public company and private equity. 

As a CEO he has led turnarounds at real estate group Colliers, Kerry Packer’s ACP Magazines, and iconic New Zealand sportswear company Canterbury International.  Originally a Board Director at Yellow Pages Group, in 2008 he was asked by shareholders to step in as CEO for the purposes of leading that Company through a period of dramatic change, whilst also leading a the restructure of the Company’s $1.8 billion of debt.

Bruce is a passionate leader of change, and is genuinely interested in business performance improvement.  By focussing on enhanced personnel engagement and improved customer orientation he has continuously delivered vastly improved results through his involvement in organisations.

As a speaker and consultant, Bruce is a highly regarded business communicator and assists organisations to maximise their profitability through what he calls “The 7 Principles of Profit”.  He is one of New Zealand’s leading conference keynote speakers, a wonderful storyteller who adds humour and inspiration to his presentations.

In his “spare time” he is a husband, father, lifeguard, ageing triathlete, competitive ocean swimmer and frustrated golfer.